GHOST

That is the spirit of self-taught Photographer and Art Director, Alex "Ghost" Hernandez, as he captures culture in a way that spans multiple landscapes, subjects, and a full array of identities. 

 

The Oakland-raised creative began his career in the streets, capturing his culture and the environment that surrounded him. Soon he shifted focus towards campaigns for global brands all while continuing to use the medium as a vehicle to celebrate human life and experiences via photographic imagery. 

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In his time behind the lens, Ghost’s work has grown to include brands like Nike, Adidas, The Golden State Warriors, NFL, MLB, Jordan Brand, and a collection of globally recognized names. His work has been seen in publications like Billboard, Forbes and Beyond The Streets Magazine, earning him a Clio award in the process. He plans to continue to elevate brands through photography and creative direction by amplifying voices and transforming inspiration into the art of storytelling.