Project Overview

The Seattle Mariners’ Sea Us Rise campaigns were developed and captured over a three-year span during spring training, creating a cohesive visual identity that evolved with the team across multiple seasons.

Each shoot was thoughtfully conceptualized to tie the Mariners to the city of Seattle, using set designs and creative themes that reflected the city's energy, culture, and spirit. Players were photographed in a range of scenarios including hero shots, celebratory poses, and dynamic game-inspired movements, highlighting both their individuality and their collective drive.

The final assets were used extensively across social media, out-of-home placements, in-arena visuals, and TV channels, forming the backbone of the Mariners’ seasonal marketing efforts and strengthening the connection between the team and their city.

Scope of Work:

Concept & Development: Developed creative concepts for each season, crafting visual themes and narrative directions that connected the Mariners to the city of Seattle and its fan base.

Art Direction: Led the visual strategy, overseeing set design and production design to create environments that authentically reflected the city of Seattle, while directing on-set composition and creative framing to align with the campaign’s visual tone.

Photography: Captured a wide range of player imagery, including hero shots, celebratory moments, and action-inspired poses, producing versatile assets for multi-platform use.

Post: Managed image selection, retouching, and final delivery to create polished, high-impact visuals optimized for social, out-of-home, in-arena, and broadcast channels.