Project Overview:

This shoot was developed as an extension of Nike’s Made for It campaign, with a focused spotlight on the release of the Sabrina 2 signature shoe. The project centered around Sabrina Ionescu, capturing her in a series of in-studio visuals that reinforced her story of grit, preparation, and purpose- aligning with the campaign’s core message while elevating her newest footwear release.

The final assets were created for in-store displays at Dick’s Sporting Goods and online PDP platforms, serving both retail and digital audiences. The visual direction balanced product focus with Sabrina’s natural intensity, creating cohesive imagery that connected the athlete, the shoe, and the campaign’s narrative.

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Scope of Work

• Photography: Captured a range of product-focused and athlete-led visuals, highlighting the Sabrina 2 shoe and delivering both hero shots and detailed PDP imagery for in-store and online use.

• Post: Led image selection, retouching, and final asset delivery to ensure high-quality, cohesive visuals optimized for retail displays and e-commerce platforms.