Project Overview:

The Nike x Dick’s Sporting Goods: Made For It campaign was created to inspire and connect with the next generation of athletes. Centered around soccer player True and football player Damanie, the story highlighted the shared experiences of young athletes who fully embrace the grind, knowing that relentless effort is what gets them closer to their goals.

The shoot featured Nike product available at Dick’s Sporting Goods, with visuals tailored for social, web, and in-store use. The creative approach focused on capturing both the intensity of their training and the authenticity of their everyday lives, offering a real look at what it means to be "Made For It."

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Scope of Work

• Photography: Captured dynamic, lifestyle-driven visuals of True and Damanie in action an lifestyle moments for use across social, web, and in-store platforms.

•  • Post: Led image selection, retouching, and final asset preparation to ensure cohesive, high-quality deliverables optimized for multi-channel distribution.