Project Overview:

This shoot was developed to promote the NFL Shop’s 2023 Conference Champion and Super Bowl Champion merchandise, with a flexible production approach designed to accommodate unknown outcomes. Since team victories weren’t confirmed at the time of shooting, the creative direction called for modular setups and rapid asset turnarounds to quickly highlight the winning teams as soon as they were determined.

The visual approach focused on relatable game day environments, capturing the energy and emotion of fans repping their team’s gear at home and with friends. The result was a campaign that felt personal, timely, and celebratory- meeting the moment with visuals that resonated across NFL Shop’s digital and social platforms.

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Scope of Work

• Photography: Captured lifestyle-driven imagery that emphasized celebration, team pride, and everyday fan experiences, with framing designed to highlight fan gear.

• Post: Managed a post-production workflow, quickly editing, retouching, and delivering team-specific assets for a seamless integration across NFL Shop platforms.