Project Overview:

This Jordan Brand Welcome to the Family shoot was created to introduce Maxx Crosby and Puka Nacua as the newest members of the Jordan athlete roster. Designed specifically for social rollout, the shoot served as part of Jordan’s ongoing series of athlete announcements, celebrating the expansion of the Jordan family across sports and cultures.

The creative approach featured backdrop set design and stylized lighting carefully crafted to visually align with and complement the look and feel of other athlete welcome shoots, ensuring cohesion within the broader campaign. The focus was on creating bold, clean visuals that authentically showcased each athlete’s presence while seamlessly fitting into Jordan Brand’s signature aesthetic.

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Scope of Work

• Concept & Development: Developed a visual concept tailored to introducing Maxx Crosby and Puka Nacua, aligning with Jordan Brand’s ongoing athlete welcome series and broader social strategy.

• Art Direction: Led the creative direction of the shoot, overseeing backdrop set design and stylized lighting to ensure the visuals complemented the established aesthetic of Jordan’s athlete announcement campaigns.

• Photography: Captured bold, clean imagery that highlighted each athlete’s personality and presence, producing assets specifically optimized for Jordan’s social channels.

• Post: Managed rapid post-production editing, retouching, and final asset delivery to maintain visual consistency and meet Jordan Brand’s tight social media rollout timelines.