Project Overview:

This product shoot was created to capture hero and PDP imagery for the _EAST M_DE x Dove website, supporting a limited-edition box release tied to a larger campaign with Marshawn Lynch.

The limited-edition box featured select products that aligned with the campaign’s core message: “removing the BO out of everything.” The shoot focused on clean, detailed product photography that showcased each item in the box, providing assets for both e-commerce and campaign use.

The visuals were designed to reflect the collaboration’s unique tone- merging Beastmode’s personality with Dove’s brand ethos- while clearly presenting the product offering in an authentic, accessible way.

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Scope of Work:

• Photography: Captured clean, high-quality product imagery for PDP use, highlighting each item in the limited-edition box with attention to detail, lighting, and brand alignment.

• Post: Led image selection, retouching, and final preparation of assets to ensure consistency, clarity, and readiness for web and e-commerce placement.