Project Overview

We helped the NFL debut its youth flag football campaign “Let's Play," starring Minnesota Vikings wide receiver and Global Flag Football Ambassador Justin Jefferson. Created to inspire kids and teens to play flag football, “Let's Play" depicts a dynamic rallying cry for youth of all ages and genders and highlights the sheer athleticism of the sport, along with its next generation of stars. 

The video takes place at a high school, where Jefferson jumps on the intercom to call out students who may be “too much," “too bold," “too loud" or “not loud enough." Those same students are then shown making impressive moves on the field, showing how fast-paced, competitive and fun the game can be and that in flag football, there's a position for everyone. 

Set to hit song “Superhero" by Metro Boomin, the spot features real-life youth flag players, along with cameos from YouTube creator and football athlete Deestroying, hip-hop superstar Quavo, RDCWorld creator Mark Philips, U.S. Women's team flag football quarterback Vanita Krouch, NFL legend Michael Vick, and his daughter Jada Vick, a star flag football quarterback who recently received a full scholarship to play at Reinhardt University in Atlanta.

Scope of Work:

• Concept & Development: Crafted multiple creative concepts in response to client needs, which ultimately led to the development of the "Let’s Play" campaign direction. Worked closely with the team to build out storyboards and collaborated on scripting to shape the narrative structure and key beats of the campaign.

• Art Direction: Led the visual approach for the campaign, overseeing set design and set locations based on storyboard to ensure an authentic, high-energy feel. Additionally, directed the development of graphic assets used across the campaign to support the overall visual identity.

• Photography: Captured dynamic, action-driven moments and hero imagery that highlighted the inclusivity, athleticism, and energy of youth flag football, producing assets for both the campaign film and NFL social channels.

• Post: Managed image selection, retouching, and final asset delivery, ensuring visual consistency and brand alignment across all campaign platforms, including social media, web, and broadcast placements.