Project Overview:

This shoot was developed to create web, social, and packaging assets for the Beastmode Blender, a collaboration between Beast Health and Marshawn Lynch’s Beastmode brand.

The creative approach focused on building a variety of sets and lighting scenarios tailored to different asset needs. Clean, white backdrops with subtle pops of light were used to capture elevated PDP visuals, while bold, color-themed sets were designed specifically for packaging imagery to bring added energy and shelf appeal.

The shoot delivered a full range of assets, including hero images and detailed product close-ups, ensuring versatile content for both e-commerce and marketing channels.

Scope of Work:

• Production: Managed all pre-production and on-set logistics, including crew coordination, set builds, and shoot scheduling to ensure an efficient and organized production process.

• Art Direction: Developed and executed set designs, color schemes, and lighting approaches to create distinct visual treatments for web, social, and packaging assets.

• Photography: Captured a range of product imagery, including hero shots, detailed close-ups, and lifestyle-inspired visuals, tailored for PDP, social media, and packaging use.

• Post: Led image selection, retouching, and final asset delivery to ensure consistency across all formats, optimizing stills for e-commerce, print, and digital platforms.