Project Overview:

This shoot was designed to highlight Marcus Peters as an Adidas athlete by capturing him in an authentic, everyday setting with his son Carson. The goal was to showcase their natural bond, focusing on simple moments around the house that reflect who they are beyond the game of Football.

The creative direction prioritized natural, understated lighting to preserve the honesty and ease of the environment, avoiding overly stylized setups to let their connection shine through.

Final assets were featured across Adidas and Champs Sports social channels, emphasizing family, authenticity, and the everyday life of an elite athlete.

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Scope of Work:

• Photography: Captured natural, candid moments of Marcus Peters and his son in a home setting, focusing on authentic interactions that highlight their relationship and lifestyle.

• Post: Managed image selection, retouching, and color correction to maintain a clean, natural look that aligned with the campaign’s focus on authenticity and everyday life.