Project Overview:

Hyrox New York brought together fitness competitors and global fitness communities in a high-energy race environment with F45 Training as a key partner. The goal of this project was to capture the essence of the event- from the intensity of the competition circuits to the personal moments of recovery and community connection.

With full access across the event, the shoot focused on documenting F45’s presence, key guests like NFL athlete Julian Stanford, and F45 members from around the world who came to compete and represent their studios. Special attention was given to the F45 Recovery Station, which featured cutting-edge products from Hyperice, Nike x Hyperice recovery shoes, cold plunge stations, and other recovery experiences offered to participating racers.

This project aimed to deliver real-time coverage that celebrated the movement, community, and commitment behind the Hyrox and F45 partnership.

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Scope of Work

• Photography: Captured wide-range coverage across all competition stations, focusing on authentic moments, key visitors, and F45’s activation zones.

• Post: Led a fast-turnaround post-production workflow, collaborating with the team to quickly edit, select, and deliver high-quality assets for live sharing across social and digital channels throughout the event day.